There is no doubt that budding entrepreneurs are switching to eCommerce because it is more affordable compared to setting up a physical store. Also, eCommerce sites have a much wider audience. It is true that anyone can build their own eCommerce site even you, but do you know what are the things that should go in it? Here are five things that your eCommerce site should have for you to attract potential customers.
Logo – An eCommerce site should have a logo because this will serve as your company’s business card. It can be a mascot, an image or well-placed banner that will stick in your customers’ mind. This will keep them coming back to your site.
Security Certificate – Customers will feel better shopping in your site when they see a security certificate in place. This will give them a secure feeling that their personal information won’t be accessed so easily by third parties when they shop in your site.
Attractive Deals – If you want to attract customers you should think about deals and discounts that can pique your potential customers’ interest. This can also include freebies and free deliveries if possible.
Payment Gateway – Your eCommerce site shouldn’t lack a payment method. After all, this is the reason why you did build your eCommerce site. If you plan on accepting credit cards then you need to hook up with sites like PayPal and Sage Pay. You need to set up your Merchant ID first before you can select which credit card types you are going to include in your eCommerce site.
Shopping Cart, Search Box and Log in Box – These three items should appear in your eCommmerce site. The Shopping cart will show the items that your customers would like to buy which they can alter according to their needs. As for the search box, this will make it easier for your customers to search a particular item in the list of your products without having to go through them one by one. The Log in Box is put in eCommerce sites to make your customers’ shopping experience more personal and secure. Letting your customers create their own account in your website is a good idea to make them come back and check your latest offers too.
Every eCommerce site should have these things in them in order to attract potential customers everywhere. Even when you are just starting to build up your business online, you still need to think about the products you are selling, the security of your site and provide your customers with a safe and enjoyable shopping experience.