The social media giant is now the owner of Trendrr, a company that specializes in digital and social media business solutions. Trendrr is known to collect and look at competitive data, track products and brands through post mentions in social media and links on the web. The flexible tracking abilities can be worked with blogs, microblogs, news sites, video and photo sharing sites and social network sites. It is basically a data scraper that is highly useful with market research. Trendrr includes data comparison and it can utilize gathered information in mash-ups. The New York based company extends its data sourcing to real time actions, which makes it highly usable for the Twitter interface.
Trendrr’s program, Curatorr, allows a real-time and over-time dashboard views so that corresponding responses to status updates are neatly organized. This also makes it possible for push-tweets or a TV-like engagement momentum. Curator was announced in 2010 and in the same year, made its debut in MTV’s Hope for Haiti concert. MTV used Curatorr to filter and publish tweets during the live telecast of the concert. The program’s value for TV programming and web trending received good response from critics.
The announcement of the acquisition was posted on the Trendrr blog. The solutions company’s CEO, Mark Ghuneim, expressed his excitement over being a part of the social media. “Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment – people sharing what’s happening, when it’s happening to the world. We think that we can help amplify even stronger the power of that connection to the moment inside of Twitter,” said Ghuneim.
Along with the purchase of Trendrr comes a whole new way of viewing and responding to Tweets. Following a lot of people on Twitter could fill up your feed pretty quickly especially with a lot of back and forth conversations. The social media giant had tweaked the interface a few notches up, making the conversations easier to follow. Twitter released a video on the new system, showing that replies to posts will be marked by a blue vertical line to the responder. Conversations will be bundled in threes according to time sequence and it can be viewed by tapping on the replies button. Users can also join in the chit-chat and watch the conversation progress. Entire conversation can be shared through email add of friends who do not have a Twitter account.